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Research papers

Innovation in the male fashion market

This paper is based on the preliminary findings from a survey of 500 male suit purchasers (together with a qualitative investigation of 100 of the respondents' wives) . The survey was designed to elicit information on aspects of consumer behaviour...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: David F. Midgley
December 4, 1974
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Citation

Midgley, D. F. (1974a, December 04). Innovation in the male fashion market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-in-the-male-fashion-market


Research reports

Quantitative consumer appraisal of Polaris carbonated drinks

Cadbury Schweppes Limited is currently progressingProject Polaris which is concerned with the developmentof high-quality carbonated drinks, positioned as anew sophisticated range of drinks for adults. The research was required into the levels of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1974
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Citation

, C. (1974a, September 11). Quantitative consumer appraisal of Polaris carbonated drinks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantitative-consumer-appraisal-of-polaris-carbonated-drinks


Research reports

Qualitative research into the Keymarkets key symbols

As part of their current Corporate Identity Programme,Keymarkets Ltd. is considering the adoption of a new key symbol which is a more modern, less literal version ofthe original symbol.Accordingly the objectives of the present...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 11, 1974
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Citation

, C. (1974a, September 11). Qualitative research into the Keymarkets key symbols . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-key-markets-key-simbols-


Research papers

Traffic re-routing

This paper is concerned with a study commissioned by a local authority in London to check reactions of residents to a scheme by which traffic re-routing eased congestion on most roads at the inevitable expense of increased congestion on some....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bob Lane, Leonard R. England
September 1, 1974
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Citation

Lane and England (1974a, September 01). Traffic re-routing . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/traffic-re-routing-


Research reports

Qualitative research on test commercials for Boots toothpaste

The main purpose of the research was to examinereactions to the two test commercials, the research wasintended to do so against the general background oftoothpaste buying and usage including the way in whichdecisions on toothpaste buying were taken...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1974
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Citation

, C. (1974a, July 01). Qualitative research on test commercials for Boots toothpaste. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-test-commercials-for-boots-toothpaste


Research reports

Low calorie dessert mix concept research

Beecham Foods are considering several concepts in thepowdered desserts area as this area of the dessert markethas been experiencing rapid growth. The researchdescribed in this report was concerned with the conceptof a low calorie powdered...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 5, 1974
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Citation

, C. (1974a, June 05). Low calorie dessert mix concept research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/low-calorie-dessert-mix-concept-research


Research reports

Qualitative research on Black Magic press advertising

The research was required in order to: 1. To establish reactions amongst all classesto the idea of the campaign as a whole, incolor and black and white, and theprobability of it appearing in 'up' and'down' class media; 2. To look specifically at the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Qualitative research on Black Magic press advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-press-advertising


Research reports

Taurus II

Beecham Products want to gain alarger share of the headache and general-purposeanalgesic market. In view of the lack of successof Beecham Headache Tablet in the Midlands test market,it has been decided to consider marketing theparacetamol/caffeine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 23, 1974
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Citation

, C. (1974a, April 23). Taurus II. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/taurus-ii


Research reports

Research report on Phyllosan press advertising

This research was conducted in order to ascertainconsumer reactions to a possible new Press campaign forPhyllosan. The new campaign consisted of 4advertisements on the theme that every older personhas a younger self: in two advertisements the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 12, 1974
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Citation

, C. (1974a, April 12). Research report on Phyllosan press advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-phyllosan-press-advertising